Industry Trends

Today's consumers are harder to reach. They are busier, more distracted and more difficult to attract. In addition, media fragmentation and cluttered sales channels make it harder to affect customers with a focused message.

Agencies must be conversant in brand technologies in order to maintain their revenue streams. “Companies are increasingly using experimental marketing out of pure necessity,” says James Gilmore, co-author of The Experience Economy , “Marketers are realizing that it's becoming very difficult to differentiate their brands without an experience.”

Experiences are inherently personal which is why experiences have the power to create new and greater economic value. It is important to engage the consumer and to connect with them in a personal, memorable way. “You need to create an experience that makes hearts beat faster. People need a feeling. Without emotion, a product is just a product.” (Promo Magazine). OPD's business is the delivery of information and value-added services through life-like, interactive experiences. The essential OPD technology comes in the form of 3D displays.